When viewing the PR Week video covering N.Y. Fashion Week, the first thing the viewer notices is the rapid and shaky panning and zooming of the opening montage. All of the unnecessary motion creates a blurring effect that can distract and disorient the viewer. It appears as though the camera person had real difficulty holding the shot steady.
After the introductory segment, the video immediately jumps into the first interview with Jeremy Scott. Throughout the exchange, the camera moves constantly as the operator is unable to hold a steady frame of his face. She leaves no head room and cuts off some of his hair with the top of the frame.
The background noise also creates a problem throughout the interview. It’s clear that the exchange took place backstage where numerous people are creating a substantial buzz in the background. At times the subject’s voice is nearly drowned out by the din around him.
At the conclusion of this exchange, the video immediately jumps into the next interview with Naeem Khan. There is no transition between the scenes, and the lack of b-roll material creates a weird, nonsensical jump cut.
This interview is conducted outdoors with the subject surrounded by dozens of onlookers. Once again, the voice audio is corrupted by the noise and chaos of the environment.
The video is also suspect, as the subject’s face is poorly framed with the top of his head cut out of the frame.
At this point, the video again jumps headlong, without a transition, into a third interview with Paul Wilmot. For this scene, the interviewer chose a quieter place to shoot her film (at least until music started playing toward the end). However, the subject is rather far away from the camera, so his voice is weak at best.
On the plus side, the greater distance allows for better framing of the subject’s face. The operator allows for head room and provides steadier camera work. For all three interviews, the video provides good camera angles with eye-level shooting flush with the subjects’ faces.
Overall, the video isn’t terrible, but it could be improved in a number of ways. For one, I would have tried to find a quieter place to conduct the interviews, especially for the first two.
I would also try to focus on holding the camera in a far more steady manner. The shaking and movement created distractions from the outset of the video.
Finally, I definitely would have rethought the opening sequence of rapid panning and zooming camera views. The video, at times, is almost unwatchable, and for some of the viewers it might cause a case of motion sickness.